Gaby Lucano

  • Diseñadora gráfica | Graphic designer
  • Buenos Aires (Argentina) & Vienna (Austria)

Hi! I´m Gaby Lucano. In 2008, I graduated from University of Buenos Aires (UBA) with a degree in Graphic Design. Since 2005 I work as a freelance graphic designer for the fashion label Manos Argentinas and since 2007 for the E-learning Center of the Agronomy Faculty (UBA). My focus areas are screen design and content production for web-based online courses. In the last decade, I´ve completed more than 50 design projects for small and medium businesses such as logo design, Corporate Designs, custom themes for websites based on Wordpress and Moodle, design and implementation of websites and brochures for small companies, Social Media flyers, Infographics, etc.

Hola! Soy Gaby Lucano, Diseñadora Gráfica, recibida en la Facultad de Arquitectura, Diseño y Urbanismo (UBA). Desde el 2005 colaboro como diseñadora gráfica freelance para la fábrica de ropa Manos Argentinas. Soy parte del equipo de trabajo del Centro de Educación a Distancia de la Facultad de Agronomía (UBA) desde 2007, realizando diseño gráfico de producciones multimedia, web; y participando en diversos proyectos relacionados al diseño de interface y producción para cursos a distancia. Durante los últimos 10 años he participado como diseñadora freelance en alrededor de 50 proyectos de diseño para diferentes pequeños y medianos clientes. Los servicios más solicitados son: diseño de logo, identidad corporativa, diseño web: personalización de themes Wordpress/Moodle, catálogos, brochures, flyers para Social Media, Infografías, etc.

Gaby Lucano hat an der Fakultät für Architektur, Design und Stadtplanung (Universität von Buenos Aires) studiert. Seit 2005 arbeitet sie als selbständige Grafikerin für das Modelabel Manos Argentinas. Außerdem betreut sie den Bereich “Web-Produktion und Grafikdesign” am eLearning-Zentrum der Agraruniversität von Buenos Aires. Während der letzten Jahre war sie zudem als freie Grafikerin für zahlreiche Unternehmen tätig, unter anderem für B+B Arquitectura, Fametal Aceros, CheChango (Produkte aus Wolle und Leder), PY computers devices, Idear Events, CreArte, Séptimo alojamiento, Laboratorio de Ensayos Huergo, Programa Capacitar,, Lehrgang “Turismo Rural” sowie Gartenbaukongress der Agraruniversität von Buenos Aires.


Master Digital Media Technologies (Graphic Design specialization) at St. Pölten University of Applied Sciences

2014 – Present Sankt Pölten, Austria

Master Thesis: Layout evolution of online newspaper editions from 2006 to 2017

Graphic Design at Faculty of Architecture, Design und Landscaping

2008 Buenos Aires, Argentina

University of Buenos Aires


Web- and Graphic Designer at E-learning Center of the Faculty of Agronomy (UBA)

2007 – Present Buenos Aires, Argentina

-Brochures, templates for newsletters
-Design and administration of Wordpress and Drupal-based websites:


-Opening titles, animation (01:55) and lower thirds for educational documentary:

-Colaboration with documentary “Gran Chaco, the movie” – poster, CD cover, facebook flyer, website design:
-Interface design and content production for web-based online courses (theming, headers, banners for Moodle courses and Drupal sites)
-Communication design for the Postgraduate programme “Programa Capacitar” (logo, website, info folder, banner, newsletter..)
-Production of multimedia content for online courses (examples: Drupal picture catalog “virtual botanical garden”,

-Flash-Animations “germination of seeds”, “metabolism of plants”)

freelance graphic designer at small and medium businesses

2006 – Present Buenos Aires, Argentina

In the last 11 years I completed more than 50 design projects for different clients. The trades of my clients range from A like Agricultural Tourism to Z like Zero Defect Quality Control. My most frequently requested services are:
logo design, Corporate Designs custom themes for websites based on Wordpress and Moodle design and implementation of websites and brochures for small companies design of headers for Facebook and Twitter pages creation of Powerpoint templates

freelance graphic designer at Manos Argentinas

2005 – Present Buenos Aires, Argentina

sustainable fashion, inspired by the Argentine Gauchos – slogan company: “our clothes don´t change you, they show you as you are”
-design and production of the product line catalogues (winter/summer)
-textile design – creation of t-shirt prints for the collection “Manos Rebeldes” (rebel hands)
-point-of-sale-design – design of large format posters and roll-ups for shops
-design of business cards, flyers and interactive Demo-DVDs
-design and content production for the company website